I recently came across some very interesting news. The “Super Producer” known as RedOne has announced a joint label venture with Cash Money Records called 2101/Cash Money. Redone has become famous for producing internationally acclaimed worldwide hits such as Lady Gaga’s “Poker Face”, “Just Dance”, and Jennifer Lopez’s “On The Floor (ft.Pitbull)”and Nicki Minaj’s “Starships” .He is combining forces with Cash Money Records owners Ronald “Slim” Williams, and Bryan “Birdman” Williams to better market and promote the artists signed to 2101 records, his record label distributed by Universal Records.
In a recent interview with Billboard Magazines’ Billboard.biz RedOne spoke about his new partnership with Cash Money and how he wants to clear up any misconceptions about their partnership. In addressing rumors he states “All the articles that said RedOne signs to Cash Money as a producer, it's wrong, we are two labels getting together”. RedOne has evolved into much more than a simple producer, writer or composer, with the establishment of 2101 Records and his successful worldwide marketing of artists like Mohombi, Talkback and DJ Havana Brown, RedOne has become a Music Mogul.
I think that this recent development will be beneficial for electronic music and all it’s accompanying genres. The more attention that is placed on EDM (Electronic Dance Music) the more it elevates all electronic music in general into the mainstream. The influx of new fans will grow the popularity and profitability of electronic music artist’s performances and royalties, and may help the music business in general by continuing sales. I have heard individuals mention “Pop” music in negative ways recently, to this I say that all music is an expression of human emotions. “Pop” is just the music that has become the most popular and relatable and therefor marketable. As an artist and Musician, this is what we strive for, to have an audience to perform for. I congratulate RedOne on his recent success and his Joint venture.
I am a fan of and have researched RedOne and created a video on his biography and recent projects you can view it below. Only Here on Synkrow!
Super Producer RedOne's Production Biography by Joel "Tapia" Rosario